State of Women's Sports

Tuesday, September 16, 2003
The WUSA (Women's Soccer League) announced today that it will be closing up shop. They made the announcement because support of the league has dropped significantly sine its inception in 1999.

On several different radio shows today I have heard commentary how this is just terrible for sports, how it sets women back, how corporate America should sponsor these leagues, blah blah blah. I personally don't care if the WUSA, WNBA, and every other Women's pro sports team goes under. For that matter, I don't really care if the MLS (Men's Soccer League) closes either. I just don't particularly care about these particular leagues.

The fair-minded side of me wants to come out and say how bad it is that the Women's leagues don't really get a fair shake. How, if people would just give it a chance, we might really see something. That it is good for little girls everywhere to see women playing sports. But the rational, free-market side of me thinks that these leagues should not be alive if they can't sustain enough revenue.

I think that the reason it bothers me so much that people complain that we need these leagues is that people aren't putting their money where their mouths are. If it doesn't bother women that these leagues aren't surviving should it really bother anyone. Last time I checked, Women make up 50% of the population. For the most part, women have the same earning potential as men. Women obviously don't prioritize sports the way men do, or at the very least don't really care to pay to see other women play sports. If women really cared about seeing the advancement of women's sports than they would start attending games and buy merchandise. That isn't happening so if women don't care about other women how do they expect men to?

I heard an argument today that the reason corporate America doesn't sponsor women's sports like they do men's is because there are 50 year old men sitting in the CEO's office. What a load of S#!T. Do you think there is a CEO on this planet who, if he believed sponsoring a women's leagues would make him millions of dollars , wouldn't jump on that chance? Of course not. CEO's have jobs to make money, not neglect something because they are in the 'Old Boys Club' . This is a ludicrous as the WNBA threatening to go on strike. That's another story for another day.