I went to my local second run movie theater this afternoon. I hadn't been to one in quite a while, and I have to say I rather enjoyed it. I have been meaning to go see The Incredible Hulk for quite a while, but had not been able to as of yet. When I noticed it was at the local second run movie theater down the street, it piqued my curiosity.
What was even more enticing was the fact that a ticket inside was only $2 per person. So for $4, my girlfriend and I could go to the movies for the exact same price as renting a DVD. I went in expecting the movie theater to be rather small and uncomfortable but much to my surprise, the theater was a decent size, as least as big as some of the smaller theaters that the large complexes have, and it was equipped with stadium seating.
To me, the trade-off of watching the movie slightly later than everybody else is really no big deal. I almost never go to a movie opening weekend as I hate crowds and I hate waiting in line. I avoided "The Dark Knight" this weekend for that exact reason. So the difference to me is essentially watching the movie three weeks earlier or paying 500% more for the same product.
It's going to have to be one hell of a movie for me to want to spend 5x the amount of money.
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