The Starbucks List

Saturday, July 19, 2008
Starbucks announced a few weeks ago that it was going to close 600 of its stores due to under-performance. They published the list of closing stores today. It doesn't come as a surprise to most given the struggling economy and the need for people to cut back a little.

But here is the thing. If a Starbucks closes, but there is one across the street, does anyone notice? The proliferation of Starbucks is amazing. The density of the stores borders on ludicrous in some areas. When I lived in Redmond, there were literally eight Starbucks within a 15 minute walk of me. Where I am in Pasadena, there is also about half a dozen in the same radius.

But what is even more crazy, is that there probably needs to be this many. America just loves their coffee that much. Everyday when I go to work, I marvel at the line that is forming outside of Starbucks. I figure most of the people who work downtown probably have some form of coffee available to them at work, yet all these people are willing to stand in line and wait to PAY for a cup. All of this despite the fact that there is another Starbucks just around the corner. And that one has a line as well!

1 comments:

Starbucks Closure List said...

Starbucks is closing duplicate and low traffic stores ... Ouch ...